Associate Marketing Director

Published on 15/08/2024

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消费品

销售市场

Job Description:

Main scope of work:
1- Brand Strategy:
• Lead brand 1 – 3 year strategy;
• Collaborate with Connection team on media strategy;
• Brand budget planning;

2- Portfolio Management
• Innovation product pipeline, including innovation strategy, concept, packaging;
• Portfolio optimization, including pack-size, seasonal packs and regional needs;

3- Brand communication
• Lead brand key IMC/ Backbone campaigns to continue enhance brand unique positioning while gaining market share;
• Capturing potential Key selling moment to craft seasonal creative brand activation;

4- Always-on social communication
• Lead and craft brand social always-on strategy;
• Capture consumer social insight and design content to enhance brand relationship;

Expectations:
1- At least 7-year experience in marketing;
2- Strong analytical and structural thinking skill;
3- Be sympathetic and consumer centricity;
4- Strong personal influence and leadership skill;
5- Excellent in cross-team communication and 3rd party partnership;
6- Growth mindset and drive for excellence.

Work experience
10年以上

Industrial sector

消费品

Reference code

22951

Consultant

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