Position

市场经理-活动策划

Published on 14/03/2023

汽车

销售市场

上海, 上海

Job Description:

Marketing Manager- Auto Events& Road Show
The Marketing Manager will work together with team to create the most effective way to penetrate the brand into our most targeted audience, build the most amazing experience for the brand and fully discover the potential of our brand among the Chinese premium market full of competition and mostly importantly keep building a positive social image among our fans. Meanwhile, the Marketing Manager also needs to find the best co-branding partners as the powerful way to grow the brand.
Brand Planning:
-Assist branding strategy planning.
-Key branding campaign planning
-Co-branding partner relationship maintenance and new collaboration chances sourcing
-Tender arrangement of key campaigns

Branding Execution:
-Projects budget management & financial procedures processing
-Key branding campaign execution
-New product launch planning & execution
-Auto show/Exhibition execution
-Race track related projects execution.
-Brand ambassador project execution
-Co-branding projects planning & execution.
-Other assigned tasks

Ideal Personal Profile
-Fluent Chinese &English speaker (written and spoken).
-Deep understanding of premium brand operation
-Solid experience in marketing events planning and execution.
-Excellent interpersonal and communication skills: positive attitude and hard working
-Minimum 5 years’ experience.
-Previous experience in Auto OEM/Marketing Agency is highly preferred.
-Passion for motorcycles & Speed car culture is advantageous.

Work experience
5-10年

Educational degree
本科

Job type
全职

Contract type
长期合同

Industrial sector

汽车

Reference code

19360

Consultant

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