The ideal candidate is able to see the big picture, and also to execute with great attention to details.
He/She is both data analytics and commercial content driven person. It is essential that the candidate
approaches the job with a holistic view of the Ecom business.
PRINCIPLE DUTIES AND RESONSIBILITIES:
Research & Analytics
Analysis of sources of traffic to store
Tracking of the ROI of media buy and upgrade the customer recruitment
Research and continuous improve EC paid media performance and result
Monitor paid marketing agency to execute and operate the paid marketing plan according to campaign and KPI target
Databank tracking of brand consumer assets evolution and consumer behavior
Competitor performance tracking, and monitoring of industry trends and best practices
Apply all insights from analysis to identify opportunities for improvements and innovative ideas in traffic generation and consumer engagement Planning
Maintain the Ecom master calendar, with brand events, Ecom marketplace events, product launches,and etc.
Manage Ecom marketing budget for traffic buy, photo shooting, content marketing, livestreaming, short video, GWP and etc.
Plan Ecom marketplaces content marketing including but not limited to Weitao/Livestreaming/Short video
Coordinate the mix and match. host and background design of with agency for Tmall and Tik-Tok livestreaming
Maintain excellent standard on consumer experience through brand-right design and content
Work with Brand marketing, marketplace partners, and other relevant teams to maximize the
performance of energy product launches
Work with Brand Marketing, marketplace partner, and other relevant teams on integrated marketing
campaigns on Ecom platforms leveraging brand marketing resources
Collect platform resource and identify opportunities for free traffic resources and innovative ways of cooperation with marketplace
Operations & Execution
Maintain Ecom marketing assets library and ensure that marketing assets are fully leveraged on all
Ecom platforms
Work with TP/agencies to execute photo-shooting, copy-writing with high quality
